15 Fastest Rising Google Searches (September 2023)


by Eric Lam - Published 8/31/2023

Search TermGrowth Percentage
angus cloud4,500%
maui fire3,600%
altina schinasi2,900%
lil tay2,800%
paul reubens1,450%
bray wyatt1,150%
johnny manziel500%
google classroom450%
blue beetle400%
premier league400%
nfl schedule400%

As September unfolds, the digital landscape continues to evolve with topics that captivate a global audience.

From newsmakers to emerging phenomena, here's a look at the 15 fastest-growing Google searches for the month, shedding light on what has piqued the world's curiosity.

Below we'll take a deeper dive into the top 5 on the list.

Angus cloud

1. Angus Cloud

Tragic news has emerged that Angus Cloud, well-known for his role in "Euphoria," has passed away at his family's home in Oakland. Police have launched an investigation into the cause of his death after responding to a call made by his mother reporting a "possible overdose." It has been revealed that Angus had been grappling with profound grief following the death of his father. His family has urged people to remember him for his humor, love, and his openness about his struggles with mental health. Angus played Fezco on "Euphoria," a character who was both a drug dealer and a guardian angel for Zendaya's character, Rue Bennett. He was 25 years old.

maui fire

2. Maui Fire

With a spike of +3,600%, it suggests there was a significant fire event on the Hawaiian island of Maui. Typically, such a sharp rise in search volume would be associated with a major news event affecting the area.

altina schinasi

3. Altina Schinasi

August witnessed Google Doodle celebrating the 116th birthday of Altina 'Tina' Schinasi, the iconic American designer recognized for creating the chic 'cat-eye' eyeglass frames. Born on August 4, 1907, in Manhattan to immigrant parents, Altina later moved to Paris for her painting studies, a journey that eventually sparked her legendary contribution to eyewear design.

lil tay

4. Lil Tay

A wave of concern and confusion surrounded social media personality Lil Tay, known for her self-proclaimed title as the "World's Youngest Flexer". An alarming announcement of her and her brother's "passing" appeared on her Instagram. However, Tay was quick to clarify that her account had been hacked and the distressing information was false. "My Instagram account was compromised by a 3rd party," she said, further emphasizing the emotional turmoil the incident caused her. Despite her significant online following, Lil Tay hadn't been active on her account since 2018, coinciding with a reported custody battle between her parents.

paul reubens

5. Paul Reubens

The entertainment world and fans alike mourned the passing of Paul Reubens, the iconic actor behind the beloved character Pee-Wee Herman, who left us on July 30th, 2023. A heartfelt memorial service was held on August 27th, coincidentally on his birthday. The event was a genuine testament to Reubens' impact on popular culture and the hearts he touched throughout his life. Celebrities like Joe Manganiello, Maya Rudolph, and Conan O’Brien paid their respects, and the gathering concluded with his favorite song, "The Secret Life Of Plants" by Stevie Wonder. The overwhelming love and admiration for Reubens evident in this memorial affirm his cherished place in entertainment history.


As we close out September, it's clear that the top digital searches are not just random queries; they're a reflection of our shared humanity, our concerns, our losses, and our curiosities.

From the tragic loss of beloved figures like Paul Reubens to the viral controversies surrounding figures like Lil Tay, we're reminded that the global tapestry is woven with stories both grand and intimate.

In this rapidly changing landscape, staying updated isn't just about knowledge; it's about understanding the nuances of the world around us.

For those who have a deep interest in not just knowing, but truly understanding the latest trends, get our free daily newsletter which offers deep dives that are both insightful and actionable.

Q&A on the Fastest Growing Google Searches for September:

Q: Who was Angus Cloud and why was there a surge in searches related to him?

A: Angus Cloud was a talented actor, best known for his role as Fezco in the hit show "Euphoria." The surge in searches was due to the unfortunate news of his tragic death at the age of 25 in Oakland.

Q: What significance does Altina Schinasi hold in the fashion world?

A: Altina Schinasi is celebrated as the innovative mind behind the iconic 'cat-eye' eyeglass frames. Google Doodle recently commemorated her 116th birthday, drawing attention to her contribution to eyewear design.

Q: Can you clarify the confusion surrounding Lil Tay's presence in the list?

A: There was a major spike in searches for Lil Tay after a false announcement about her and her brother's deaths was made on her Instagram account. She later confirmed that her account was hacked and that she and her brother are safe.

Q: How did the world pay tribute to Paul Reubens after his passing?

A: Paul Reubens was honored in a grand memorial service on August 27th, attended by numerous celebrities. The event not only celebrated his life but also highlighted the immense love and respect he garnered over the years, especially for his portrayal of Pee-Wee Herman.

Q: Why was "Maui Fire" among the top searches? Was there a significant event?

A: The precise details of the "Maui Fire" are still unfolding, but a +3,600% spike in searches reveals that a major fire incident occurred on the Hawaiian island of Maui, which captured global attention.

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