How to Start a Coaching Business Online


by Eric Lam - Published 7/18/2023

Introduction to Starting a Coaching Business Online

online business coach

Starting an online coaching business can be an exciting journey filled with opportunities to share your expertise, help others, and create a fulfilling career. But how do you begin? Let's delve into the steps needed to launch your coaching business online successfully.

Understanding What Coaching Entails

business coach

Before you start, it's crucial to understand what coaching entails. It's more than just giving advice. It's about listening, guiding, and helping clients to unlock their potential. It's about empowering them to make, meet and exceed personal or professional goals. Does this resonate with you? Great, let's move on!

Identifying Your Niche

Finding your niche is like discovering a secret passage to success. Think about it, what's your area of expertise? Life coaching? Business? Wellness? Your niche will be the anchor of your business, the base from which you'll launch all of your coaching initiatives.

Online coaching platforms had a market size of $1.9 billion in 2020.

By 2028, this market size is projected to increase to $4.5 billion.

This further emphasizes the potential and growth prospects of this industry. It implies that while the competition may be stiff, there is plenty of room for growth and success. A clear, well-defined niche will therefore not only help you stand out but also allow you to tap into this growing market effectively.

Source: luisazhou

Setting Up Your Online Platform

Having an online platform is like having a virtual office—it's where your clients will find and interact with you.

Your online platform offers a way for clients to interact with you beyond sessions. They can access resources, read your latest blog posts, ask questions, or even join a community of other clients. This space can provide ongoing support and engagement, which is vital in fostering client relationships.

Website Creation

building a coaching website

Website creation might seem daunting, much like the thought of climbing Mount Everest, but with the right tools and steps, it's an achievable task.

Here's a practical overview of the process.

Choosing a Domain Name

Your domain name is your virtual address—it's how clients find you in the vast world of the internet. Choose a name that's simple, memorable, and reflects your brand.

Designing a User-Friendly Website

Creating a website isn't just about making it look good—it should be user-friendly, too. Prioritize navigation, readability, and responsiveness. Remember, your website is your virtual handshake!

Social Media Presence

social media

Social media is your 24/7 marketing tool. It's the billboard that never sleeps, always advertising your coaching business to potential clients. Use platforms that align with your target audience. LinkedIn for business coaching? Instagram for wellness coaching? You get the idea!

As reported by Sprout Social, 74% of consumers rely on social networks to guide purchase decisions. This fact underlines the power of social media as a marketing tool for your online coaching business.

Source: Sprout Social

Crafting Your Brand

Developing Your Brand Story

Every superhero has an origin story—so does your brand! Your brand story is the narrative that explains who you are, why you're here, and why people should care. It's what sets you apart in the sea of online coaches.

According to a Lucidpress report, consistent brand presentation across all platforms can increase revenue by up to 23%.

Defining Your Unique Selling Proposition (USP)

Your USP is your secret weapon—it's what makes you different, it's the reason why clients should choose you over competitors. What's yours?

Attracting Clients

Implementing SEO

According to Sweor, it takes about 0.05 seconds for users to form an opinion about your website. This highlights the importance of a well-designed, user-friendly website in making a good first impression.

75% never scroll past first page, pie chart

In terms of SEO, 75% of internet users never scroll past the first page of search results, as per HubSpot. This emphasizes the importance of keyword research and on-page SEO for attracting clients to your coaching business.

Keyword Research

Just like you'd use a map to find treasure, use keywords to guide clients to your website. Research relevant keywords that your potential clients are likely to use.

On-page SEO

Optimize your website content, meta tags, and URLs with your researched keywords. Google loves this and so will your future clients!

Content Marketing Strategy

Developing high-quality content that aligns with your audience's interests and needs is crucial for attracting and retaining clients. The mediums through which you disseminate this content could vary, including webinars, blogs, podcasts, or any other form suitable for your business.

The key is to ensure that the material you produce offers tangible value and insight, thereby fostering a deeper connection with your audience. The quality and relevance of your content could profoundly impact the perception of your brand and, ultimately, the success of your online coaching business.

Always remember, in the realm of content creation, the quality and resonance with your audience truly sets the bounds of possibility.

Building Credibility and Trust

business people building trust

Trust is essential in any relationship, but in the world of online coaching, it becomes the linchpin. It's like a bridge, spanning the gap between the coach and the client. A bridge that must not merely exist, but remain sturdy and reliable, lest the relationship crumbles.

When a client comes to you, they're often looking to make changes in their lives or careers. They're seeking guidance, understanding, and support. But to take that first step, to open up about their dreams and fears, they must trust you. This trust is not just about believing you have the necessary expertise. It's deeper, encompassing elements of emotional safety, privacy, and the belief that you genuinely care about their progress.

Testimonials and Reviews

Use testimonials and reviews to show prospects the value you provide. It's like having a stamp of approval from those who have experienced your coaching.

BrightLocal's survey shows that 82% of consumers read online reviews for local businesses, indicating the importance of having testimonials and reviews to build credibility.

Source: BrightLocal

Building Partnerships

Building partnerships with businesses or influencers that align with your work can significantly enhance your credibility and widen your sphere of influence.

These strategic collaborations serve as endorsements, amplifying your reputation and exposure in your chosen niche.

It's comparable to a respected peer attesting to your abilities and expertise at a professional gathering; their endorsement carries weight, lending you a heightened degree of authority and acceptance.

As a result, potential clients are more likely to trust and engage with your services, contributing to the growth and success of your online coaching business.

Conclusion: Embarking on Your Online Coaching Journey

Starting an online coaching business is a journey of self-discovery, growth, and empowering others. With the right niche, platform, branding, and strategies, you're well on your way to building a successful online coaching business.


  1. What technical skills do I need to start an online coaching business?
    • Basic digital skills are needed like managing a website, using social media, and perhaps running webinars. You can also outsource some of these tasks.
  2. How long does it take to establish a successful online coaching business?
    • It varies depending on your strategies, marketing efforts, and the niche. Consistency and quality are key to success.
  3. Can I start an online coaching business while working a full-time job?
    • Absolutely! Many coaches start their businesses part-time until they can transition into coaching full-time.
  4. How do I price my coaching services?
    • Pricing depends on factors like your expertise, the value you provide, and your target market's willingness to pay.
  5. How can I build a clientele base for my coaching business?
    • Building a client base requires marketing efforts, networking, referrals, and providing high-quality coaching services.

Want to learn more?

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